The KFC Buckethead sketch ran in episode 609 of Crank Yankers on Wednesday, 6/30 and will live on in that episode in perpetuity. After the episode premiered on linear, the sketch was also pushed out on YouTube, Facebook, Instagram, and Twitter by the Comedy Central and Crank Yankers social handles. A :30 cutdown creative also ran as pre-roll across Paramount’s digital O&O and YouTube.
KFC wanted something big and buzzworthy, and that’s exactly what we delivered.
The campaign performed extraordinarily well on social, garnering nearly 12M impressions, 2.5M video views (an almost 20% view rate), and over 80k engagements (a 0.7% click engagement rate vs. It also made a splash in the trades, as Ad Age and other outlets covered the story about how KFC pulled off the first-ever Crank Yankers integration.Įven though the numbers were great and we overdelivered across the board, the best sign of success came from reading the comments sections on social media. That’s where it became very clear that we had delivered on our goal of creating a positive brand association for the Comedy Central audience.
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